Trademarks, Copyrights, and Patents: How to Protect Your Intellectual Property

When developing a mobile app, you'd be right to have some concerns when it comes to protecting your intellectual property. After all, why work for months or even years on developing something that someone can just swipe out from underneath you? However, some methods of protection will only cover certain aspects of your app. [...]

By |Business, Technology|

Staying Fresh: Ideas for Updating Your App

Once you’ve had a successful app launch, you may feel like taking a break to bask in your accomplishments. Go ahead, you’ve earned it. However, it’s important to avoid the ‘one and done’ mentality when it comes to making apps. You can’t let your app stagnante if you expect it to be popular over a [...]

By |Business, Development, Technology|

What To Do When Your App Goes Down

Let’s say you’ve already created an app and uploaded it to the app store. Let’s also say it’s doing pretty well and you have yourself a sizable audience. Things are going great. Then, the unthinkable happens. You release a seemingly innocuous update for your app, and suddenly you’re getting an influx of complaints from customers [...]

By |Business, Social Media, Technology|

The Art of Pivoting – Changing Direction Without Hurting Your Business

You worked hard on your app. Your idea was great, your coding was solid, and your feedback was very encouraging. However, in the time it took you to complete your app, another company came along, had the same idea, and did it bigger, better, or smarter. Few things can feel as heart-wrenching as working for [...]

By |Technology|

Customer Feedback: How to Get Mobile App Reviews

After you’ve built a mobile app and uploaded it to the app store, you’ll probably get a fair amount of people who will check it out, assuming you’ve done some good marketing research. Unfortunately, the total number of downloads doesn’t let you know if your customers really enjoy your app, just kinda like it, or [...]

By |Business, Development, Technology|

The Importance of Marketing Your Mobile App

Today, there are more than 1 million mobile apps available in the Apple Store and the Google Play Store. It's no wonder then that mobile app marketing is becoming an increasing popular expenditure among software companies. The truth is that very few app ideas are natively distinct or revolutionary enough to gain massive popularity through good word [...]

By |Technology|

4 Ways to Create Your Minimum Viable Product

If you’re not all that familiar with software and product development, the acronym ‘MVP’ probably prompts images of game-winning touchdowns and high-flying slam dunks to appear in your mind’s eye. However, when it comes to creating mobile apps, MVP means something much different. Instead of building an entire product from start to finish, many software [...]

By |Business, Design, Development|