Staying Fresh: Ideas for Updating Your App

Once you’ve had a successful app launch, you may feel like taking a break to bask in your accomplishments. Go ahead, you’ve earned it. However, it’s important to avoid the ‘one and done’ mentality when it comes to making apps. You can’t let your app stagnante if you expect it to be popular over a [...]

By |Business, Development, Technology|

Customer Feedback: How to Get Mobile App Reviews

After you’ve built a mobile app and uploaded it to the app store, you’ll probably get a fair amount of people who will check it out, assuming you’ve done some good marketing research. Unfortunately, the total number of downloads doesn’t let you know if your customers really enjoy your app, just kinda like it, or [...]

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4 Ways to Create Your Minimum Viable Product

If you’re not all that familiar with software and product development, the acronym ‘MVP’ probably prompts images of game-winning touchdowns and high-flying slam dunks to appear in your mind’s eye. However, when it comes to creating mobile apps, MVP means something much different. Instead of building an entire product from start to finish, many software [...]

By |Business, Design, Development|

New Marketing Packages Available from FBombMedia

There’s much more to creating a successful mobile app than just coming up with a good idea. Even a flashy icon and a clever brand name only go so far. To be truly successful, your app needs to stand out from the crowd and attract people’s attention. And, once you have their attention, you need [...]

Effective Marketing: The Key to a Successful Mobile App Strategy

Let’s say you create a mobile app that ends up being downloaded by 50,000 people. Would you consider that a success? After all, that’s a pretty big number.  Well, it depends. After your app was downloaded, how many times did people use it? How many people are still using it? Is your app creating any [...]

App Store Optimization: Make the Most of Your Spot on the Digital Shelf

Your app will never hit a grocery store shelf (well, probably not) but some common in-store marketing practices — packaging, location, product name — can be just as vital to success in the digital marketplace as they are at your local supermarket. Provided you prepare properly, it’s not terribly difficult to gain acceptance to Apple’s [...]

By |Design, Development, Technology|

Need Help? Check Out These iOS and Android Development Blogs

An app development project is a complicated undertaking that can be made much easier and more efficient when tackled as a collaboration. But what should you do if you’re jumping into the fray without the benefit of a development team, or if you have problem that your coworkers can’t help you solve? One answer lies [...]

By |Design, Development, Technology|

Freemium, Paid, or Ad-Supported: Which App Monetization Strategy is Right For You?

App developers create programs for a variety of reasons — community service, agenda-advancement, love of technology. But for most, the motivation behind the release of an app is the same as the majority of publicly-available products: to make money. But where creators of tangible products follow — for the most part — traditional paths of [...]

Will Adaptivity Fuel the Growth of Retail Apps in 2015?

Mobile apps typically dominate users’ time with their smartphones and tablets, except in the world of retail, where websites still reign supreme. Experts believe that trend may shift in the coming year, however, if enough retailers design their apps to cater to consumers’ specific wants and needs, according to BizReport. Nearly 1-in-5 current smartphone owners [...]

How to Set Up a Google Custom Search API for Your App

It seems like no one "searches" on the Internet anymore -- they Google. When a tech service has achieved that level of cultural prevalence, its inclusion in an app can not only enhance the experiences of that program's users, but can boost perceptions of its legitimacy as well. Fortunately, Google makes it easy for app creators to add custom search [...]

By |Development, Technology|