Today, there are more than 1 million mobile apps available in the Apple Store and the Google Play Store. It’s no wonder then that mobile app marketing is becoming an increasing popular expenditure among software companies.
The truth is that very few app ideas are natively distinct or revolutionary enough to gain massive popularity through good word of mouth alone. On the contrary, most mobile apps disappear into the crowd, and those that are downloaded are only used a handful of times before being uninstalled.
With so many apps on the market, it may seem hopeless for individuals or small businesses who are looking to make their mark on the mobile world. However, the key to standing out in the overpopulated sea of mobile apps comes down to one simple word: marketing.
Marketing is the process of making your product’s voice heard. It’s about generating interest in order to turn heads. It’s about getting people hyped and excited about your product even before it launches.
However, getting your message out there isn’t as easy as it might seem.
Most people struggle at question #1: “What is marketing automation?”
Never mind actually portraying the message.
A fine line
The problem is that you can’t simply blast your message in all directions and expect people to see the value in your product. In fact, marketing to people who aren’t interested in your app can generate negative PR, and hurt your sales in the long run. Good marketing is a delicate balance of supplying the right people with the right amount of information. Customers don’t like being over-saturated and they don’t like being hard-pressed for a sale.
Ever try to buy a car at a dealership and get completely turned off by an overzealous salesman? The reason it’s so off-putting is because, deep down, you know he’s not excited to help you get a new vehicle, he’s excited because he expects to get your money. Don’t be that salesman.
Instead, you need to figure out the demographic that will find your app valuable, and let them know how your product can make their lives better or easier. You also need to know how to talk like your audience, how to talk to your audience, and how to present your mobile app as the solution to a problem, rather than as a commercialized product.
With new apps being created and published every day, marketing is becoming an absolutely essential part of the mobile app strategy. And rest assured, if you’re not marketing your product, your competition is probably marketing theirs.