Useful Tips from an iOS and Android Developer
When you’re running a small business, one of your biggest responsibilities is accurately determining which endeavors you should invest in, and which ones you should avoid. And, while spending the time and money to develop a mobile app for your business might not seem like something that should be at the top of your to-do list, it can actually be an extremely valuable undertaking.
Here are 5 ways your small business can benefit from a dedicated mobile application:
1. Social media integration
Now more than ever, people are communicating via Facebook, Twitter, and Instagram. Without the ability to interface with these mediums, your business is missing out on a massive population of mobile-friendly users.
By creating an app that can connect to popular brands of social media, you can open your business up to an entirely new audience. Even those that aren’t actively using your app will see it periodically pop up in status updates and Twitter feeds, giving your brand more exposure.
2. The ability to combine services
Apps can function as time-saving, one-stop-shops for your customers. For instance, if done correctly, product browsing, ordering, support, and account management can all be done from one app, rather than using phone calls, emails, websites, in-person interactions, and a combination of other resources. The more functionality your app can handle, the easier it will make your customer’s lives, and the more likely they’ll be to use it.
3. Gathering customer data
Depending on the type of information you gather on your customer when they sign up, a mobile app may give you clues about your customers’ average age, location, spending habits, and other services they’re using. The more you know about your customer base, the better you’ll be able to market future products to them.
4. Additional revenue streams
The ultimate goal of any business is to make money. To do this efficiently, you want to provide your customers with as many avenues that lead to a purchase as possible. By creating a mobile app that has e-commerce functionality, you can give your customers the ability to purchase your product anywhere, at anytime. If finances is one of the major issues for your new startup business, you should be looking to get a 409a valuation to see the value of your company, this may allow you to get extra funding you otherwise couldn’t have.
Even if you aren’t planning on directly selling anything through your app, it can still create money for your business through brand awareness, special announcements, and in-app advertising.
5. Competitive advantages
If your business has any direct competitors that offer similar services, a mobile app can give you a decided advantage over them.
Think of it this way; imagine you have a choice of two pizza places near your home. One of them has an app that allows you to browse specials and prices, order online without manually providing all of your location information, and view your estimated delivery time. The other requires you to call in, wait on hold, give all of your info over the phone, and then wait by the door. Which one are you going to chose?
Need an app? Hire our iOS and Android development team
At FBombMedia, we pride ourselves on being a small team with big ideas. We’re always happy to talk to any small or local business about their vision for their own dedicated mobile app, what purposes the app could serve, and how it can make them money.