4 Ways to Create Your Minimum Viable Product

If you’re not all that familiar with software and product development, the acronym ‘MVP’ probably prompts images of game-winning touchdowns and high-flying slam dunks to appear in your mind’s eye. However, when it comes to creating mobile apps, MVP means something much different. Instead of building an entire product from start to finish, many software [...]

By |Business, Design, Development|

Effective Marketing: The Key to a Successful Mobile App Strategy

Let’s say you create a mobile app that ends up being downloaded by 50,000 people. Would you consider that a success? After all, that’s a pretty big number.  Well, it depends. After your app was downloaded, how many times did people use it? How many people are still using it? Is your app creating any [...]

App Store Optimization: Make the Most of Your Spot on the Digital Shelf

Your app will never hit a grocery store shelf (well, probably not) but some common in-store marketing practices — packaging, location, product name — can be just as vital to success in the digital marketplace as they are at your local supermarket. Provided you prepare properly, it’s not terribly difficult to gain acceptance to Apple’s [...]

By |Design, Development, Technology|

Need Help? Check Out These iOS and Android Development Blogs

An app development project is a complicated undertaking that can be made much easier and more efficient when tackled as a collaboration. But what should you do if you’re jumping into the fray without the benefit of a development team, or if you have problem that your coworkers can’t help you solve? One answer lies [...]

By |Design, Development, Technology|

Freemium, Paid, or Ad-Supported: Which App Monetization Strategy is Right For You?

App developers create programs for a variety of reasons — community service, agenda-advancement, love of technology. But for most, the motivation behind the release of an app is the same as the majority of publicly-available products: to make money. But where creators of tangible products follow — for the most part — traditional paths of [...]

Will Adaptivity Fuel the Growth of Retail Apps in 2015?

Mobile apps typically dominate users’ time with their smartphones and tablets, except in the world of retail, where websites still reign supreme. Experts believe that trend may shift in the coming year, however, if enough retailers design their apps to cater to consumers’ specific wants and needs, according to BizReport. Nearly 1-in-5 current smartphone owners [...]

Component Rundown: Android Application Framework

You have a lot of options from which to choose when deciding on features to include in your Android app, but you should keep in mind that your users will expect access to a number of common elements. Fortunately, the Android Application Framework provides developers with programming information about several popular components to speed [...]

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Component Rundown: iOS UIKit Framework

Apple’s UIKit framework provides iOS developers with a grab-bag of popular components they can utilize to make their apps more appealing to users. UIKit components not only offer familiarity, but also basic functionality that can simplify your app and make the program more enjoyable to use, in turn making it more likely to stick around on [...]

Keep ‘Em Coming Back: A Guide to Mobile App Engagement

The mobile app industry has a lot in common with brick-and-mortar stores when it comes to the importance of consumer engagement. It’s not enough to get people in the door, you want them to stick around for a while — and hopefully spend some money while they're there.  It generally costs more money to gain [...]

Apple’s Big Day: Apple Watch, iPhone 6, iPhone 6 Plus Unveiled

Big news came in larger and smaller than normal packages for Apple fans on Tuesday, as the company unveiled two versions of the iPhone 6, along with its long-awaited smartwatch. Apple CEO Tim Cook unveiled the new gadgets at the same Cupertino venue at which Steve Jobs presented the first Macintosh in the early 1980s. [...]

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