To Patent, or Not To Patent: Mobile Apps & Intellectual Property Rights

Design, development, submission, marketing: all are vital elements of a successful app release plan — and all could be made meaningless if you fail to secure your intellectual property rights. App entrepreneurs have a variety of methods from which to choose when attempting to secure claims to their software, the most prominent of which are [...]

Component Rundown: iOS UIKit Framework

Apple’s UIKit framework provides iOS developers with a grab-bag of popular components they can utilize to make their apps more appealing to users. UIKit components not only offer familiarity, but also basic functionality that can simplify your app and make the program more enjoyable to use, in turn making it more likely to stick around on [...]

Apple Unveils iPad Air 2, iPad Mini 3

For the second time in just over a month, some of Apple’s mobile products stepped into the spotlight for a big unveiling, but this time it was the iPad line getting top billing. Apple CEO Tim Cook showed off the company’s newest tablets on Thursday in Cupertino, including the iPad Air 2 and the iPad [...]

By |Development, Technology|

Keep ‘Em Coming Back: A Guide to Mobile App Engagement

The mobile app industry has a lot in common with brick-and-mortar stores when it comes to the importance of consumer engagement. It’s not enough to get people in the door, you want them to stick around for a while — and hopefully spend some money while they're there.  It generally costs more money to gain [...]

Here’s Some of What We Were Up To in September

A busy summer is in the books, and fall promises to be an even more active — not that we’re complaining of course! We’re in the finishing stages of three major development projects — apps for enterprise messaging, social media, and nightclub reservations — and we’re very excited about each one. We’ll pass along more [...]

By |Business, Development|

Should You Release Your App on iOS or Android First?

With apologies to Windows Phone and Blackberry, if you’re thinking about creating a mobile app, you’re probably going to launch on iOS or Android first. But which platform is the best option for your app’s initial release (assuming you’re not planning to launch on both concurrently)? Like all elements of development, the answer depends on [...]

By |Business, Development, Technology|

Know Your Target Audience: Mobile App Development Tips

Know your audience. Those three words are offered as advise to entrepreneurs in every field of business. For a mobile app creator, the accurate identification of a target market is especially important because of the lack of face-to-face sales opportunities. Bottom line: if you want consumers to take it upon themselves to download your app, you’d [...]

Columbus App Developers: Making Noise in the Mobile Marketplace

The economic landscape of the Midwest is littered with victims of the Digital Revolution — cities unprepared or unwilling to adapt to the technological, political, and cultural changes of the new millennium. But while so many of its neighbors have faltered, Columbus has thrived thanks in large part to the efforts of established giants in [...]

Apple’s Big Day: Apple Watch, iPhone 6, iPhone 6 Plus Unveiled

Big news came in larger and smaller than normal packages for Apple fans on Tuesday, as the company unveiled two versions of the iPhone 6, along with its long-awaited smartwatch. Apple CEO Tim Cook unveiled the new gadgets at the same Cupertino venue at which Steve Jobs presented the first Macintosh in the early 1980s. [...]

By |Design, Development, Technology|

New York Times: Apple Set to iPhone 6, Smartwatch

Count the New York Times among the media outlets claiming to have confirmed the impending unveiling of two new iPhones and the so-called iWatch at an upcoming Apple event. If true, the report from the venerable Times — citing “people knowledgeable about the product” — confirms the predictions from many tech observers that the iPhone [...]