Let’s say you create a mobile app that ends up being downloaded by 50,000 people. Would you consider that a success? After all, that’s a pretty big number.
Well, it depends. After your app was downloaded, how many times did people use it? How many people are still using it? Is your app creating any conversions or revenue?
It turns out that 20 percent of all apps are only used once before they’re either uninstalled or simply never used again. This poses a problem for many mobile app creators. You may have put a great deal of advertising and marketing efforts into launching your app, but what’s the point if people don’t consistently use it after they’ve downloaded it?
This is called app retention, and it’s an extremely important factor if you want your app to be successful in the long run.
However, with more than 1.2 million apps in the app store, how can you make sure that your app will not only stand out from the crowd, but stand the test of time, as well?
Mobile app marketing strategies
The key to creating an app that continues to be used (and continues to create revenue) is by employing two provenly effective methods of mobile app marketing in-app messaging and push messaging. And, while mobile marketers may favor one over the other, both are critical to your app’s longevity.
In essence, these two strategies allow your app to remind its users that it has value to offer, and encourages them to load it up regularly. This keeps your customers engaged with your app so that it remains useful and relevant.
Let’s dive into what each of these strategies entail and how they can help keep your app alive and healthy.
In-app messaging refers to the types of messages you receive when a particular app is actively in use on your mobile device. These types of messages include:
- Special deal notifications
- Location reminders
- Holiday sales
- News updates
In-app messages are far more effective if they can target certain segments of your customer base and deliver more personalized suggestions. The more personal the message, the more likely you customer will be to act on it.
Push messages appear on your mobile device when the app isn’t actively being used. They typically show up on the status bar or lock screen, and are designed to get the customer to open the app to actively interact with it. Some examples of push messaging include:
- Timed reminders
- Special offers
- Actionable alerts
- Delivery notifications
Like in-app messages, the more timely and personal each message is, the more likely it will lead to the app being used. Both types of messages should also deep link into your app, rather than just opening it and forcing the customer to look for the information the message just told them about.
If you’d like more details concerning in-app and push messaging, you can read this free ebook which details both strategies at length, and provides examples from some of todays most popular apps.
Contact FBombMedia so we can help you with your mobile app strategy
If you have an idea for a mobile app, and want to employ both push and inn-app messaging strategies, contact us at FBombMedia. We’re focused solely on creating user-friendly mobile apps, and we’d love to talk to you about your ideas, how your app can create revenue, and even give you a quote.